client
Spade's Burger
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The salted egg yolk trend first took off in Singapore a few years ago and has since captured the hearts of many Malaysians. As demand continues to rise, Spade's Burger introduced Sedap's at the beginning of 2018. Sedap's is a brand dedicated to producing salted egg fish skin in small batches every day, ensuring maximum freshness and exceptional quality.
details
I created the logo, packaging and marketing collateral. I maintained consistency in visual elements, typography, and colour schemes to establish a solid and recognisable brand presence.
The name "Sedap" means 'tasty' or 'delicious' in Malay, signaling the delectable nature of the product. As Sedap's is a creation of Spade's Burger, the logo integrates the iconic spade visual, maintaining a strong brand connection. Additionally, an interesting twist is that "Spade's" becomes "Sedaps" when spelled backwards, reinforcing the brand's identity and playful ingenuity.
Packaging
Those who don't have thing for fish skin (eww?) can also opt for nachos which tastes equally awesome.
Poster
