client
Gohaniku
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A semi-quick-service restaurant that serves affordable gourmet rice bowls, Gohaniku literally means rice (gohan) and meat (niku) in Japanese. It stands in between generic economy rice and standard restaurants to serve hearty and warm meals of rice and dishes.
details
I was responsible for developing the entire brand identity for Gohaniku, including marketing collateral, menu, and packaging design. The end result was a cohesive and visually stunning representation of the brand that effectively communicates its values and mission to its target audience.
The logo captures the restaurant's unique selling proposition and sets the foundation for the brand's visual representation.
The menu showcases the variety of rice bowls available, accompanied by mouthwatering food photography and concise descriptions. This captures customers' attention and guides them through the different options, enticing them to explore the offerings and make their selections.
Eco-friendly container
Posters
